How to Put A Book Campaign Together: A Writer’s Life Tackling Book Promotion

*** Below you will find the entire social media advertising campaign that I’ve been sharing bit-by-bit on Facebook and Instagram. I’m sharing the whole campaign here in one place. (I’m going to do the same with the 22 teaser ads I created–one for each short story from The Postcard and Other Short Stories & Poetry). This […]

A 5-Star Review for Inn Significant from Readers’ Favorite

First, the review: Reviewed by Ruffina Oserio for Readers’ Favorite “Inn Significant: A Novel by Stephanie Lynn Verni is a beautiful story that looks at the heart of depression. Milly Foster lost the will to live the moment she learned about her husband’s tragic death. And that was two years ago. Asking her to look…

Book Promotion for Inn Significant

It’s looking like my new novel will be available in two weeks. I am down to the last few changes, and soon, my friends, it will be in your hands. I wish the process could be a quicker one (for all of us, believe me!), but producing a novel takes time, especially when you write,…

The Game is Always On: The Truth About Being an Indie Author

I don’t know about you, fellow indie authors, but there are only so many hours in the day for us to write and promote our books. However, the game is always on, and you can’t afford to slack. For me, writing is the most pleasurable and most fun part of being an independent author, just…

It’s Not Bragging. It’s Marketing.

It’s a dog-eat-dog world out there, and if you don’t toot your own horn now and then, you will get buried in the monstrous pile of authors who are all doing the same thing you are doing. The life of an independent author is not a glamorous one, unless of course, you are Amanda Hocking….

It’s All About Love

* * * One of the things I’ve had to come to grips with lately is that if you have created something that is independently yours, whether it’s in the role of author of a book, director of an indie film, or maker of lovely art, you will always be working, always promoting. Additionally, you…

What The Mouse Knows

Disney. It sells happiness. It sells magic. It sells families. It sells memories. We were discussing Disney today during our first class of Advertising this semester. Our topic was “positioning.” How does one position a company? How does one position himself? Positioning began as a phrase and notion that came along in the 1970s by…

LL Cool J, Goals & Awards

I would by lying if I said I didn’t want to place in the National Indie Excellence Awards contest for authors. This morning’s butterflies told me so; I had received an email the day before letting me know the winners and finalists would be announced today. I have a bit of a competitive spirit about…

Why I Write, Part III, The Finale

One of my favorite authors is Kate DiCamillo. She writes beautiful, lyrical stories that you generally find in the young adult section of book stores. Her stories are somewhat mystical, and despite that her stories are geared to children through young teens, I believe they are wonderful stories for all ages. I recently watched a…

Positioning Yourself & Your Work

In 1972, two guys name Al Ries and Jack Trout collaborated on a series of articles for Advertising Age. The articles were about positioning: positioning a company or a brand in advertising. Now, 41 years later, the term “positioning” still holds true and is a buzzword among media creatives. The question? How can we get…

BENEATH THE MIMOSA TREE Available for iPad…and more…at Smashwords

Just when you thought the marketing of my novel was over…now I’ve formatted it for the iPad and others. I’m still chugging along. Summer may be coming to an end, but I’m still attempting to get more readers. Perhaps you’re sick of reality TV and would love and hunker down with a contemporary romance… Michael’s…