• Recounting Five Years of My Life As a Blogger

    On April 6, the notice above popped up in my notifications on my blogging platform, WordPress. I was thankful for the reminder because I wouldn’t have remembered the anniversary of the first day I began the blogging journey. I am too busy tackling the challenge of deciding on what I will write about next. What will the next post reveal? Will I write about writing, fashion, teaching, decorating, films, or books? Or, will I choose to tell a story? In some ways, I’m amazed that five years have passed since I first began this endeavor. I’ve logged 707 posts to date on Steph’s Scribe. During some months, I turn out…

  • What The Mouse Knows

    Disney. It sells happiness. It sells magic. It sells families. It sells memories. We were discussing Disney today during our first class of Advertising this semester. Our topic was “positioning.” How does one position a company? How does one position himself? Positioning began as a phrase and notion that came along in the 1970s by a pair of marketing and advertising gurus name Al Ries and Jack Trout. Together, they wrote the book my classes use as their text entitled: “Positioning: The Battle for Your Mind.” Despite the fact that this book has aged, the concept the two developed of positioning has stuck. Companies position their brands; celebrities position themselves;…