How many books have you sold?
It’s the question people like to ask me about my recently released novel entitled Inn Significant. It seems to be the question people have on their minds as the marker that indicates how successful the book has been thus far.
The funny thing is, I liken the question to someone asking me about my age, how much I make, or how robust my sex life is.
Sometimes we are focused too much on the results and not on the process. At least that’s what my husband and I try to teach our kids. The most important aspect revolves around the process that helps us achieve our goals; the results are often secondary (and yes, at times, can be quite important).
As for Inn Significant, I didn’t set out to write a bestseller. That thought is not based in reality; I like to think more realistically. When I began writing the novel, I set out to start the process, see the process through, and complete a project. A writing project. Do you know how many people start something and never finish it? My goal is always to complete it. Writing has been in my blood since I was about 13 years old. I feel compelled to tell stories, and I’m more concerned with the process of that storytelling journey than I am with the results of that journey.
Moreover, I find myself echoing the sentiments of writer Elizabeth Gilbert when she says, “…if I am not actively creating something, then I am probably actively destroying something (myself, a relationship, or my own peace of mind).” Well said, Ms. Gilbert.
If you have the creative inspiration to redecorate a room, you do it, don’t you? If you have the urge to build a spectacular garden with a fountain in your back yard, you take it on, right? If you sit at a blank canvas and paint something that moves you, you don’t tell your inspiration to run away and hide, do you?
No, you don’t; nor do I. If I have the inspiration—if it happens to bless me with a story I think I can piece together in a meaningful way—I write it. Why would I tell my creativity to take a flying leap?
As for book sales, I do my best to try to promote the book, talk up the book, market the book, and sell the book where I can. Just this week, I entered two independent author book contests, and I’m about to enter more. I sent my book off to people who may be able to help promote it. I mailed out press releases. I was booked to talk at a library and a book signing is in the works at a bookstore. I do what I can.
But this is not why I write.
I write, once again, to quote Elizabeth Gilbert, because of this one, main reason: “…at the end of your creative adventure, you have a souvenir—something that you made, something to remind you forever of your brief but transformative encounter with inspiration.”
To put it simply, I just like to be able to say that I welcomed inspiration and “I did it.”
I also love the fact that my kids see their mom be fearless about putting her creativity out there.
That’s a process worth teaching.
Stephanie Verni is Professor of Business Communication at Stevenson University and is the author of the newly released Inn Significant, Baseball Girl, and Beneath the Mimosa Tree. Along with her colleagues Leeanne Bell McManus and Chip Rouse, she is a co-author of Event Planning: Communicating Theory and Practice, published by Kendall-Hunt. To visit Stephanie’s Amazon Author page and see her books, click here.
Stephanie Verni is Professor of Business Communication at Stevenson University and is the author of the newly released 
Stephanie Verni
I don’t know about you, fellow indie authors, but there are only so many hours in the day for us to write and promote our books. However, the game is always on, and you can’t afford to slack. For me, writing is the most pleasurable and most fun part of being an independent author, just because I love the creative process so much. The marketing is by far the most challenging, and so we rely on others to help us via word-of-mouth or shares on social media.
