On Life

Answering the Question: How Many Books Have You Sold?

How many books have you sold?

It’s the question people like to ask me about my recently released novel entitled Inn Significant. It seems to be the question people have on their minds as the marker that indicates how successful the book has been thus far.

The funny thing is, I liken the question to someone asking me about my age, how much I make, or how robust my sex life is.

Sometimes we are focused too much on the results and not on the process. At least that’s what my husband and I try to teach our kids. The most important aspect revolves around the process that helps us achieve our goals; the results are often secondary (and yes, at times, can be quite important).

As for Inn Significant, I didn’t set out to write a bestseller. That thought is not based in reality; I like to think more realistically. When I began writing the novel, I set out to start the process, see the process through, and complete a project. A writing project. Do you know how many people start something and never finish it? My goal is always to complete it. Writing has been in my blood since I was about 13 years old. I feel compelled to tell stories, and I’m more concerned with the process of that storytelling journey than I am with the results of that journey.

Moreover, I find myself echoing the sentiments of writer Elizabeth Gilbert when she says, “…if I am not actively creating something, then I am probably actively destroying something (myself, a relationship, or my own peace of mind).” Well said, Ms. Gilbert.

If you have the creative inspiration to redecorate a room, you do it, don’t you? If you have the urge to build a spectacular garden with a fountain in your back yard, you take it on, right? If you sit at a blank canvas and paint something that moves you, you don’t tell your inspiration to run away and hide, do you?

No, you don’t; nor do I. If I have the inspiration—if it happens to bless me with a story I think I can piece together in a meaningful way—I write it. Why would I tell my creativity to take a flying leap?

As for book sales, I do my best to try to promote the book, talk up the book, market the book, and sell the book where I can. Just this week, I entered two independent author book contests, and I’m about to enter more. I sent my book off to people who may be able to help promote it. I mailed out press releases. I was booked to talk at a library and a book signing is in the works at a bookstore. I do what I can.

But this is not why I write.

I write, once again, to quote Elizabeth Gilbert, because of this one, main reason: “…at the end of your creative adventure, you have a souvenir—something that you made, something to remind you forever of your brief but transformative encounter with inspiration.”

Screen Shot 2017-03-26 at 11.07.47 AMTo put it simply, I just like to be able to say that I welcomed inspiration and “I did it.”

I also love the fact that my kids see their mom be fearless about putting her creativity out there.

That’s a process worth teaching.

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15781589_865992106837911_1585157622209528074_nStephanie Verni is Professor of Business Communication at Stevenson University and is the author of the newly released Inn SignificantBaseball Girl, and Beneath the Mimosa Tree.  Along with her colleagues Leeanne Bell McManus and Chip Rouse, she is a co-author of Event Planning: Communicating Theory and Practice, published by Kendall-Hunt. 
To visit Stephanie’s Amazon Author page and see her books, click here.

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On Life

Sharing The Prologue Because Book Promotion Ain’t Easy

 

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Today, I’d like to invite you Inn.

***

Getting people interested in your book ain’t easy. I know. I’ve begun the everyday challenge of marketing a novel I’ve written. Don’t feel too badly for me, though. I’ve chosen to take this on myself; I’ve chosen the path of an independent author mainly because I’m extraordinarily controlling. When I write, it’s from the heart, and I very much enjoy making sure that every word on the page comes directly from me.

Plus, this is the third time around for me. Third time’s a charm, maybe.

I guess you could say, as a controlling artist, that I’ve utilized my collective skills to be able to do this. As the former Director of Publishing for the Baltimore Orioles, I wrote, edited, and designed all sorts of printed pieces. Additionally, having worked in public relations, and as someone who currently teaches the topic, I would hope I know how to spread the word, at least to garner a bit of publicity. And finally, with two master’s degrees in writing, along with the fact that I teach writing at a university, I feel strongly that it is my duty to write and show what folks who call themselves writers are capable of producing. For all these reasons, I continue to “go for it.”

As I publish directly through Amazon via Mimosa Publishing, there are certain recommendations Amazon suggests, and one is to share an excerpt of the book to perhaps entice readers. The prologue is available on Amazon and Barnes & Noble, but I thought I would also share it here to see if I can whet your appetite and get you to consider reading Inn Significant.

I can promise you one thing: I poured my heart and soul into it.

 

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***

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ABOUT INN SIGNIFICANT

Two years after receiving the horrifying news of her husband Gil’s death, Milly Foster continues to struggle to find her way out of a state of depression. As a last-ditch effort and means of intervention, Milly’s parents convince her to run their successful Inn during their absence as they help a friend establish a new bed and breakfast in Ireland. Milly reluctantly agrees; when she arrives at the picturesque, waterfront Inn Significant, her colleague, John, discovers a journal written by her deceased grandmother that contains a secret her grandmother kept from the family. Reading her grandmother’s words, and being able to identify with her Nana’s own feelings of loss, sparks the beginning of Milly’s climb out of the darkness and back to the land of the living.


15781589_865992106837911_1585157622209528074_nStephanie Verni is Professor of Business Communication at Stevenson University and is the author of the newly released Inn Significant,Baseball Girl, and Beneath the Mimosa Tree. Along with her colleagues Leeanne Bell McManus and Chip Rouse, she is a co-author of Event Planning: Communicating Theory and Practice, published by Kendall-Hunt. 
To visit Stephanie’s Amazon Author page and see her books, click here.

 

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On Life

Book Promotion Wrap Up Week One –Thanks for Entering To Win!

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Week one of book promotion for Inn Significant has come to an end, and I wanted to thank all 594 people who entered to win on Amazon for doing so! We had three winners this week–Thelma, Kendra, and Jessica. I hope you all enjoy Inn Significant…I really do.

I’ll be giving away some signed copies this week on my author Facebook page thanks to some good ideas from my savvy students in public relations class. So stay tuned…

I also wanted to thank the Star-Democrat newspaper on Maryland’s Eastern Shore for featuring the story about the book this week. Hopefully, some folks who either live on the Eastern Shore or love visiting Oxford, St. Michaels, and Easton (like I do) will enjoy the story of Milly Foster and her life at the Inn.

If you’ve finished reading the book, you might enjoy my recap of that includes photos and places that inspired the setting of my book that I posted. Check it out and see if it’s what you imagined as you read the story.

The dining room of the Edgewood Manor House in Providence, RI
The dining room of the Edgewood Manor House in Providence, RI

Thanks, as always, for reading, following, and caring! Have a great weekend, everyone!

***

imageStephanie Verni is Professor of Business Communication at Stevenson University and is the author of the newly released Inn Significant, Baseball Girl, and Beneath the Mimosa Tree. Along with her colleagues Leeanne Bell McManus and Chip Rouse, she is a co-author of Event Planning: Communicating Theory and Practice, published by Kendall-Hunt.  To visit Stephanie’s Amazon Author page and see her books, click here.
On Life

My Third Novel, Inn Significant, Is Now Available !!!

B I G   N E W S   T O D A Y ! ! !

INN SIGNIFICANT IS NOW AVAILABLE !


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A few weeks ago I likened birthing a novel to birthing a baby, except without the physical pain and need for drugs.

I still think it’s true.

I’m happy to report that my third novel, Inn Significant, is now available via Amazon and Barnes & Noble in both paperback and for the e-readers.

As those of us who are independent authors know, this is when the marketing work begins, and it ain’t easy. Plus, it requires me to do something that I’m not used to doing, and that’s to ask for help. How can you help, you may ask? I’ve got a couple of ideas.

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If you happen to purchase and like my novel, there are three things you can do that can make a big difference for authors like me. First, you can post a positive review on Amazon or B&N. Your reviews do matter, and it helps cast an author’s work in a positive light for potential readers. Second, you can share it and talk it up on social media. And, third, you can just help spread the word the old-fashioned way—by verbally recommending it. Any or all would be greatly appreciated.

I’ve spent hours upon hours on this novel, and to say I became weepy today as I hit the “publish” button is an understatement. I think this book is my personal favorite of the three novels I’ve written. I became very attached to these characters, and hope you will feel the same way. But more than that, my itch to live in a small town on the water has grown exponentially.

Below you will find the description of the novel that is on the back cover. Please let me know what you think, and I humbly thank you for all of your support.

I’d like to extend a special thanks to three incredible people without whom I wouldn’t have been able to do what I do: my husband, Anthony; my mother, Leni; and my father, Doug. They are always there cheering me on every step of the way.

I hope you enjoy my third baby, Inn Significant. It’s time to celebrate.

To purchase via Amazon for Kindle, click here.

To purchase via Amazon in paperback, click here.

To purchase via Barnes & Noble for the Nook, click here (paperback version should be available later tonight).

With great appreciation,

xx |

15781589_865992106837911_1585157622209528074_nStephanie Verni is Professor of Business Communication at Stevenson University and is the author of Inn Significant, Baseball Girl, and Beneath the Mimosa Tree. Along with her colleagues Leeanne Bell McManus and Chip Rouse, she is a co-author of Event Planning: Communicating Theory and Practice, published by Kendall-Hunt.

About the Inn Significant: A Novel

Two years after receiving the horrifying news of her husband Gil’s death, Milly Foster continues to struggle to find her way out of a state of depression. As a last-ditch effort and means of intervention, Milly’s parents convince her to run their successful Inn during their absence as they help a friend establish a new bed and breakfast in Ireland. Milly reluctantly agrees; when she arrives at the picturesque, waterfront Inn Significant, her colleague, John, discovers a journal written by her late grandmother that contains a secret her grandmother kept from the family. Reading her grandmother’s words, and being able to identify with her Nana’s own feelings of loss, sparks the beginning of Milly’s climb out of the darkness and back to the land of the living.

On Life

The Game is Always On: The Truth About Being an Indie Author

Verni BooksI don’t know about you, fellow indie authors, but there are only so many hours in the day for us to write and promote our books. However, the game is always on, and you can’t afford to slack. For me, writing is the most pleasurable and most fun part of being an independent author, just because I love the creative process so much. The marketing is by far the most challenging, and so we rely on others to help us via word-of-mouth or shares on social media.

I’m knee deep into writing my third novel, and it’s going well so far. I hope to complete this book by the end of summer. While writing projects are so much fun, we can’t let up on continuing to promote the other works we’ve crafted. It’s a struggle to juggle the sea of promotion and production.

I’ve had to become adept at social media over the years, and truthfully, sometimes I feel as if I’m failing miserably. Nevertheless, we do what we can do. We trudge forth, balancing that time to write vs. that time to market.

My advice? Though it may feel overwhelming at times (it certainly does for me), I don’t regret a single minute of the time I’ve spent on my passion. When I released Beneath the Mimosa Tree, my husband asked me what would make me happy–how many books did I want to sell? My reply was that I didn’t really have a specific number in mind, but that my overall goal was for readers to enjoy it. The same was true for Baseball Girl, which received an honorable mention in last year’s Readers’ Favorite Contest for sports fiction.

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That’s what makes me continue to write, to market, to promote, and to flounder a bit. I’ve taken to Instagram and have a lot of fun on that platform because I enjoy taking photographs; Steph’s Scribe and  Paperblog  provide bloggers with a broad audience; and the daily Facebook and Twitter posts must continue. In the end, being an independent author requires you to focus on one particular segment of the population: YOUR READERS. It’s all about those who actually read your work or intend to read your work, and who will, hopefully, enjoy it.

Marketing your books is a ton of work, but just as we become better writers, we also must strive to become better marketers.

I’m still learning.

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About Creative Writing, Books & Flim

Upcoming Events…Come and see me!

At the first book talk I did at my second home: Stevenson University

September is right around the corner, and there are lots of events on the docket. It will be a busy month as I continue promoting BENEATH THE MIMOSA TREE. I’ve had a lot of support from friends & colleagues, local businesses and groups, and students–both current and former. Here’s a list of events I’ll be attending in September, so I hope to see you around town.

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SATURDAY, SEPTEMBER 8 — Greetings & Readings Book Signing, 1 p.m. – 3 p.m.

Greetings & Readings, Hunt Valley, MD

Greetings & Readings, Event & Author Link

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SATURDAY, SEPTEMBER 15 — METAvivor’s 3rd Annual Author’s Luncheon, 11 a.m. – 2:30 p.m.

The Doubletree Hilton, Annapolis, MD (A portion of my book sales will go to this fine organization)

METAvivor Author’s Luncheon Link

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SUNDAY, SEPTEMBER 30 — Baltimore Book Festival, Noon – 7 p.m., Author’s Tent

Mt. Vernon, Baltimore, MD

Baltimore Book Festival Link

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Additionally, on September 1, the winners will be announced for the READERS FAVORITE CONTEST in which I placed as a finalist in the category of contemporary romance. Keep your fingers crossed that BENEATH THE MIMOSA TREE does well!