How to Put A Book Campaign Together: A Writer’s Life Tackling Book Promotion

*** Below you will find the entire social media advertising campaign that I’ve been sharing bit-by-bit on Facebook and Instagram. I’m sharing the whole campaign here in one place. (I’m going to do the same with the 22 teaser ads I created–one for each short story from The Postcard and Other Short Stories & Poetry). This […]

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BENEATH THE MIMOSA TREE Available for iPad…and more…at Smashwords

Just when you thought the marketing of my novel was over…now I’ve formatted it for the iPad and others. I’m still chugging along. Summer may be coming to an end, but I’m still attempting to get more readers. Perhaps you’re sick of reality TV and would love and hunker down with a contemporary romance… Michael’s… Read More BENEATH THE MIMOSA TREE Available for iPad…and more…at Smashwords

Super Bowl Ads and, Yes, A Little Romance in Advertising Class.

Today in advertising class, we discussed the upcoming onslaught of Super Bowl advertisements, and one new ad in particular that’s already out there for consumption, the new Honda CRV commercial that features Matthew Broderick. The ad harkens back to Broderick’s character as Ferris Bueller in “Ferris Bueller’s Day Off,” only now he’s Matthew Broderick, screen… Read More Super Bowl Ads and, Yes, A Little Romance in Advertising Class.