To Write, You Must Fall In Love … With Words

The words in the heart above were made with love. And love was one of the favorite words selected as their favorite by some of my friends. When I put a call out on Facebook for people to tell me what their favorite word was, I received 67 responses. Not too bad for a quick…

How to Put A Book Campaign Together: A Writer’s Life Tackling Book Promotion

*** Below you will find the entire social media advertising campaign that I’ve been sharing bit-by-bit on Facebook and Instagram. I’m sharing the whole campaign here in one place. (I’m going to do the same with the 22 teaser ads I created–one for each short story from The Postcard and Other Short Stories & Poetry). This […]

It’s All About Love

* * * One of the things I’ve had to come to grips with lately is that if you have created something that is independently yours, whether it’s in the role of author of a book, director of an indie film, or maker of lovely art, you will always be working, always promoting. Additionally, you…

What The Mouse Knows

Disney. It sells happiness. It sells magic. It sells families. It sells memories. We were discussing Disney today during our first class of Advertising this semester. Our topic was “positioning.” How does one position a company? How does one position himself? Positioning began as a phrase and notion that came along in the 1970s by…

Humor & Drama In Advertising

It’s that time of the year at our university…students are about to make their advertising pitches today through next week as we wrap up the semester. I’ve shown them a lot of ads over the course of the semester, and they’ve liked some of the older ads as well as some of the newer ones….

Pride of the … Teacher (not Yankees)

The last few weeks I have been watching my students step it up. From making public relations crisis communication plans in public relations class to making pitches in advertising, they have come a long way over the course of the semester. When you witness their growth as they go into high drive and succeed at…

Why I Write, Part III, The Finale

One of my favorite authors is Kate DiCamillo. She writes beautiful, lyrical stories that you generally find in the young adult section of book stores. Her stories are somewhat mystical, and despite that her stories are geared to children through young teens, I believe they are wonderful stories for all ages. I recently watched a…

Five Hump Day Hilarities

First: Last night I watched the parody from Saturday Night Live during the news segment with “Ray Lewis.” Honestly, I was crying I was laughing so hard. It’s just good, funny stuff as the Ravens are in the spotlight this week as they head to the Super Bowl. Baltimore is a happy town. Second: As…

Positioning Yourself & Your Work

In 1972, two guys name Al Ries and Jack Trout collaborated on a series of articles for Advertising Age. The articles were about positioning: positioning a company or a brand in advertising. Now, 41 years later, the term “positioning” still holds true and is a buzzword among media creatives. The question? How can we get…

Thoughts on Teaching & The Spring Semester

None of us got where we are solely by pulling ourselves up by our bootstraps. We got here because somebody—a parent, a teacher an Ivy League crony or a few nuns—bent down and helped us pick up our boots. ~ Thurgood Marshall This year’s winter break has been a short one. I’m still getting my…

BENEATH THE MIMOSA TREE Available for iPad…and more…at Smashwords

Just when you thought the marketing of my novel was over…now I’ve formatted it for the iPad and others. I’m still chugging along. Summer may be coming to an end, but I’m still attempting to get more readers. Perhaps you’re sick of reality TV and would love and hunker down with a contemporary romance… Michael’s…

Super Bowl Ads and, Yes, A Little Romance in Advertising Class.

Today in advertising class, we discussed the upcoming onslaught of Super Bowl advertisements, and one new ad in particular that’s already out there for consumption, the new Honda CRV commercial that features Matthew Broderick. The ad harkens back to Broderick’s character as Ferris Bueller in “Ferris Bueller’s Day Off,” only now he’s Matthew Broderick, screen…