Event Planning: Communicating Theory and Practice

Event Planning: Communicating Theory and Practice

By Dr. Leeanne Bell McManus, Chip Rouse, and Stephanie Verni

In this communication textbook, Dr. Leeanne Bell McManus, Chip Rouse, and I explain the “why” behind what we do in event planning. Applying communication theory to practice helps students understand that communicating well during the event planning process is imperative and will lead to success. We take students step-by-step through the various aspects of event planning, and focus on areas such as interpersonal communication, nonverbal communication, creativity, leadership, and staging and executing an event. There’s even an entrepreneur chapter dedicated to those who are considering starting their own business in this exciting field.

Available via Kendall-Hunt Publishers or through Amazon.