On Creative Leadership, Creativity, and Nonsense

* * * For the last couple of years, I’ve become very interested in researching what it takes to be a creative leader. Malcolm Knowles wrote a book entitled, “The Adult Learner, A Neglected Species.” From that book I’ve conducted research on creative leadership and what it takes to be a creative leader, both in […]

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What The Mouse Knows

Disney. It sells happiness. It sells magic. It sells families. It sells memories. We were discussing Disney today during our first class of Advertising this semester. Our topic was “positioning.” How does one position a company? How does one position himself? Positioning began as a phrase and notion that came along in the 1970s by […]

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Humor & Drama In Advertising

It’s that time of the year at our university…students are about to make their advertising pitches today through next week as we wrap up the semester. I’ve shown them a lot of ads over the course of the semester, and they’ve liked some of the older ads as well as some of the newer ones. […]

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An Inspiring White, I Mean, Right Office

I don’t know if it’s because it’s spring (yes, it is by the calendar, though no signs of warmth, chirping birds, oodles of sunshine and flowers are in sight), but I’m obsessed with writing spaces and in what types of spaces we like to work. When I talk to other writers, it’s interesting to hear […]

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Brushing Up Against Mad Creativity

Look around you. Seriously, look around you. Everything you see came from someone, but more importantly it started out as simply a creative idea. We’ve all had those moments when creativity is a spark, when it burns brightly, then fades away. We’ve also has those moments when creativity is a fire, burning brightly and furiously, […]

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Positioning Yourself & Your Work

In 1972, two guys name Al Ries and Jack Trout collaborated on a series of articles for Advertising Age. The articles were about positioning: positioning a company or a brand in advertising. Now, 41 years later, the term “positioning” still holds true and is a buzzword among media creatives. The question? How can we get […]

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My Vote for Super Bowl Ad of the Night Goes To…(drum roll, please…)

…David Beckham and H&M. Like Google’s ad, “Parisian Love” that I mentioned earlier this week, we see the product (and the man) the whole time. And neither hurt the eyes. Also, there was no voice over, no words necessary. (As if they were needed. A picture is often worth more than a thousand words.) The […]

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