Book Promotion with a Little Help From My Friends—and a Contest

As a university professor who primarily teaches writing courses, one of the best things about connecting my life as a teacher and my life as a writer is just how many times the two intertwine. Whether that intersection means writing a textbook or a book of fiction, I get the opportunity to show students that I indeed do practice what I preach.

Today  is another such opportunity. Having placed as a finalist in the National Indie Excellence Awards book contest for 2017 with Inn Significant, I get the opportunity to use the skills students learn in public relations writing and produce and promote a press release about the award. Promoting ourselves as independent authors is no easy endeavor–just ask any independent artist, whether that includes art, music, writing, acting, film, or dancing. Having to “sell” ourselves and our work or product or capability every day is a job in itself.

The NIEA provided us with a press release catered to our own specific book and genre as a contest finalist. Therefore, I am sharing that here today. It takes perseverance and a lot of tenacity to continue to write and promote a book. This is the third promotion of a novel I’ve worked on, and trust me, you get better at it, but it never gets any easier.

If you know an independent author, the best way to help is to write a review and recommend the book on social media. It’s the most significant way to get that book title into people’s minds, and a positive review certainly helps sell it. On Monday, a local book club came to my home to discuss Inn Significant, as that was their chosen book. They have helped me in more ways than you can imagine, by recommending it and helping me connect with people in Oxford, Maryland, where the story is set. I’m now scheduled to sign books on July 16 at the local bookstore, Mystery Loves Company.

As always, thanks for your support.

Stephanie Verni is Professor of Business Communication at Stevenson University and is the author of Inn Significant, Baseball Girl, and Beneath the Mimosa Tree. Along with her colleagues Leeanne Bell McManus and Chip Rouse, she is a co-author of Event Planning: Communicating Theory and Practice, published by Kendall-Hunt.

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