I know this post is coming sooner than you or I expected it to come, so let me explain.
Earlier this week, I experienced something unfamiliar. It came out of nowhere and yet came from everywhere. I imagined myself in the image of an old wind-up toy that had hit a wall; I was marching along, but I wasn’t getting anywhere. I was swimming in “noise,” as we communication folks like to call it. It was filling up my head and causing me not to think clearly.
Some people might call it burnout.
Burn•out (noun) /ˈbərnˌout/ def. physical or mental collapse caused by overwork or stress. “high levels of professionalism that may result in burnout”
It was an emotional reaction that, quite frankly, had my friend Elizabeth puzzled when we talked on Tuesday.
“What happened?” she asked. “What happened after our lovely visit to Oxford?”
She had sweetly volunteered to come with me and my daughter to the Plein Air event in Oxford where I was signing my latest book, Inn Significant, at the bookstore, Mystery Loves Company. I had been excited to go for weeks as my novel happens to be set in that sweet, picturesque and welcoming town.
“Nothing happened because of Oxford,” I told her. “It just happened after Oxford. I woke up in the morning the next day and didn’t know if I could write one more post about the book. I was becoming exhausted by the idea of book promotion.”
When I told her more about it, she completely understood. So let me try to articulate it here. Forgive me if I don’t do it perfectly, but here are my thoughts on last Monday’s meltdown.
If you are not an independent author or an author with a small press, you may not understand fully the trials and tribulations of book promotion, but I know that these folks will get it — completely — so here’s the way it goes. Every morning you wake up with the thought, “How can I sell some books today?” For the last six years, that has been my relentless task, in addition to being a full-time professor, wife, mother, writer, blogger, and member of society who also likes to spend time with family and friends. That one, singular thought became an obsession for me, and here’s why: we care about our work, the stories we are producing as authors, but what good are they if no one reads them? The only way to ensure that doesn’t happen is to chip away at book promotion little by little, day after day. We write press releases. We enter book contests. We attend book talks, festivals, and signings. We are omnipresent on social media. We take photographs and come up with tidbits about our books to share on social media sites. We check our blog stats and our Amazon and Barnes & Noble pages to see how many books we have sold daily. We follow other people who are doing the same and see if we can learn from them. We see where we need to improve. We examine peak points on social media and try to post at those times that yield the biggest results. Then, we wake up each day and start over. And over. And over.
We drink a helluva lot of coffee.
And then we hit a wall.
Just like that.
Boom.
And the worst part is, I LOVE creativity. I love it so much, you guys. I love to talk about it, research it, read books about it, and just be creative through my writing and blogging and teaching, and yet, guess what was being zapped?
My friggin’ creativity.
Sucked away like Potter’s Dementors.
And so I had a knee-jerk reaction.
Stop writing. Stop blogging. Stop book promotion.
The problem came two days later when I realized that I didn’t want to stop blogging or writing, I just needed a sabbatical from book promotion.
I also realized that I needed to change my blog. It has been on my mind for a couple of years to rebrand it a bit, while still keeping the Steph’s Scribe flavor. As anyone in business knows, things can’t always stay the same, and change is good. I’m one of the top Entertainment bloggers on Paperblog, and I have over 10,000 blog followers, so the last thing I wanted to do was start over.
So you can see I’ve compromised. It’s got a new title, with Steph’s Scribe as a subtitle so I don’t lose my followers; it has topics that I would like to cover regularly; and my goal is for it to have a little more spirit and candor.
Not everything in life is roses and caviar, and I believe I didn’t always allow myself to be as candid as I would like. So, we’ve got a new approach and a new focus.
And now to you, my dear readers: I would love to hear from you about what you would like to see in the new revamping of the blog. I need some input. Creativity takes brainstorming and often can’t be done alone, so if you have some ideas for me, I am open and in need of them.
To those of you who wrote to me, people like Danielle, Jack F. and Jack G., Deborah, Elizabeth, Whitney, Heather, Linda, Leeanne, Chip, Laurie, and so many others, your words made me examine this much more quickly than I thought was possible. So thank you. Thank you so very much.
And while the “noise” may not be completely cleared and sent to Mars, it’s getting better. And while I cannot fully stop book promotion if I want my books to be read, I can still take a breather from it and perhaps manage the chaos in a different way. And while I may not be ready to write another novel, at some point, I will probably do it again.
And if I love blogging, well then, damn it, I’m just going to keep on blogging.
Was this candid enough for you? If so, I look forward to a cup of candor each week with you as we progress.
Love to you all. Have a wonderful weekend…
Stephanie
Stephanie Verni is Professor of Business Communication at Stevenson University and is the author of Inn Significant, Baseball Girl, and Beneath the Mimosa Tree. Along with her colleagues Leeanne Bell McManus and Chip Rouse, she is a co-author of Event Planning: Communicating Theory and Practice, published by Kendall-Hunt.
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Heather Connors is a Senior Stylist with Stella & Dot and a Director of Marketing with a Master’s Degree in Graphic Design. She has known Stephanie for over 20 years; first as cruisers and then as colleagues with the Baltimore Orioles in the Publications and Public Relations Departments.
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My new color this year is white. I know it’s not that radical or anything, but white is a great color for most skin types, and paired the right way, it can give you that classic look, no matter what the occasion. A versatile white dress in summertime looks clean and cool; a white coat in winter beats the doldrums of winter and reminds us of snow.
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